Everyone’s using AI, but almost no one knows what “good” looks like.

Almost every engineering team is experimenting with AI, but very few have a clear strategy for how to use it well or how to recognise AI-fluent talent. Developers are building faster than ever, yet their AI skills often go unseen. Companies know they need AI-fluent engineers, but struggle to assess real ability.

During this webinar we’ll establish a shared definition of AI fluency and Product Mindedness: what it is, why it matters, and how it’s reshaping software development. We’ll explore new insights from tech leaders, examine how AI is transforming engineering workflows, and discuss the practical skills and behaviours that define AI-fluent engineers today.

Meet your speakers

Barbara Fourie

Head of Product at OfferZen

Barbara is Head of Product at OfferZen, where she builds product strategy and leads product teams with a user‑centric, AI‑aware mindset. With deep experience in growth, UX/UI, and product leadership, she helps teams deliver impactful, future‑fit tech solutions.

Jason Tame

Tech Lead at OfferZen

Jason is a Technical Lead at OfferZen, focused on AI-driven engineering. He builds scalable systems, integrates AI tools into developer workflows, and mentors teams to leverage AI responsibly for higher quality, faster delivery, and greater impact.

Stephen van der Heijden

Chief Innovation and AI at Sendmarc

Stephen is a tech & growth leader driving cross‑functional teams and innovation. He’s led engineering and growth teams and now focuses on using AI, automation, and smart tooling to make teams more effective and efficient, while still building hands‑on solutions himself.