About Newzoo

👋 We are Newzoo

With more than 10 years of experience, we work closely with our clients to provide the data they need to make daily decisions on marketing, sales, and product development. We believe that gaming is setting new rules for consumer engagement and provides innovative business mechanics that ultimately impact any industry.

The world's most trusted and quoted source for games market insights and analytics. We help some of the world’s largest entertainment, technology, and media companies to target their audience, track competitors, spot opportunities, and make strategic and financial decisions.

👁 Our Vision

Consumer engagement is changing
In a connected world, empowered consumers are accelerating change as industry boundaries disappear.

Gaming empowers people
The most empowering form of entertainment is leading the disruption of consumer engagement across all markets.

Leaders embrace change
Professionals and companies that understand and leverage this change will flourish.

🎯 Our Mission

To stay ahead
Apply our passion, vision, and ambition to stay ahead of the curve, remain agile, and continiuously innovate.

To make data accessible
Enable as many people as possible to easily benefit from our data and insights.

To empower people
Empower people to explore change, create impactful strategies, and optimize their business. Every. Single. Day.

🏆 Values

Bold
We carve our own path. We run with our ideas, even if they seem unconventional, which leads to our most innovative practices and products. We‘re not afraid to voice our views, making bold statements backed by our experience and market intelligence.

Playful
We're friendly and young at heart. We appreciate humor and foster an informal environment where individual quirks are welcome.

Open
We're open about our data, sources, and methodologies. We're clear in our communication and welcome feedback from and discussion with stakeholders.

Eager
We're constantly curious and eager to learn, grow, and adapt. We're highly responsive to the needs of our clients, our partners, and each other.

Thorough
We strive for accuracy and excellence in everything we do. As a result, we deliver top-quality output, whether it's our writing, client management, data collection, or forecasting.