What we do

JABU (YC S21) is a B2B marketplace and last-mile distribution partner, offering tech-enabled, route-to-market development and merchandising for FMCG brands in undeveloped areas while helping unbanked businesses grow through efficient delivery, an affordable product basket, inventory management, and credit facilities.

Headquartered in Windhoek, Namibia, we are reinventing the way retailers in the informal sector order, stock, and receive supplies for their shops in Southern Africa. JABU powers the way small retailers order, source, and stock their products, and executes the last mile of distribution, payments, and merchandising for FMCG brands.

Why Work For Us

Headquartered in Windhoek, Namibia with a presence in 4 countries and 9 cities, we envision a Southern Africa footprint. A large percentage of retail transactions happen in the informal economy, where the majority of Africa's 1.35 billion population lives. Today, the supply chain is broken and shop owners must take public transport to source and purchase the products they sell.

Our solution

Last-mile delivery and fulfillment centers. End-to-end technology to automate operations and increase productivity. Real-time insights and data the brands never had before. E-commerce for shop owners to source their products. Branded marketing campaigns.

What we have accomplished

US$18M raised to grow the JABU team and expand our operations from some of the world's top investors including Tiger Global, Afore, FJ Labs, Pareto, Quiet, Kli, Tom Stafford, Box Group, Knollwood, D Global Ventures and several other amazing angels! +15.000 informal retail customers. +60% growth per month. Strategic partnerships with some of the world's top brands. Amazingly diverse and entrepreneurial team.

Be part of something big. Reinvent the informal consumer markets.

Our Culture

Our Engineering Processes

Our Hiring Process