What we do

This is what Forbes has to say about us: https://www.forbes.com/sites/afdhelaziz/2019/02/04/the-power-of-purpose-how-goodup-is-sparking-an-employee-purpose-revolution/

This is what purpose guru Anniek Mauser has to say about us: https://goodup.com/anniek-mauser-unilever-on-purpose/

This is our story: GoodUp delivers a purpose engagement platform. Our SaaS software empowers employees and other stakeholders to work together on awesome projects that contribute to their personal purpose. Together, they'll fulfil your corporate purpose!

WHY PURPOSE Businesses with a culture of purpose are top performers in terms of employee engagement, customer loyalty and financial rankings. Purpose is where your core business creates positive societal impact. Embedding purpose within your organisation is challenging. Most employees haven’t been empowered to contribute to positive change. There’s a huge untapped reservoir of potential amongst them.

PURPOSE IN ACTION Our mission is to harvest this potential and multiply your positive impact. Employees activate their personal purpose while contributing to your corporate purpose. First we boost employee engagement. Then we create an ecosystem where customers, suppliers and communities can contribute. We put your purpose into action for all employees and other stakeholders.

WHAT DO WE OFFER A SaaS platform where companies with a well-defined purpose engage their employees to:

1. Contribute ideas, time, expertise, money (and network) to initiatives on the GoodUp platform.
2. With the above make an impact on society and generate genuine stories
3. By this enhance the company purpose.

Putting purpose in action is relevant for all employees and stakeholders.