Summary

Beeline is a workforce performance platform that helps companies make people measurably better at their jobs.

Instead of treating training as content to complete, we connect learning directly to real work, real evidence, and real outcomes — so companies can see what capability they actually have, what’s missing, and how to close the gap.

We’re building a system that acts like a personal performance trainer in the flow of work (WhatsApp, web, mobile), turning everyday tasks into structured evidence of growth.

Used by ~50 organisations across Africa and beyond, Beeline sits at the intersection of learning science, AI, and modern product engineering.

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About Beeline

Most companies spend heavily on training but can’t answer a simple question:

Did this make anyone better at their job?

Beeline was built to close that loop.

At its core, Beeline is a performance engine:

• Define the capability a role needs
• Deliver small, targeted interventions at the right moment
• Capture evidence of knowledge and on-the-job performance
• Feed that data back to improve people, managers, and the system itself

We don’t optimise for course completion.
We optimise for time-to-competency, quality of output, and business impact.

What makes Beeline different

• Evidence-first model — learning only matters if it changes performance
• Graph-based architecture — modular “cells” connected into adaptive workflows
• Dual tracking — clear separation of knowledge vs performance evidence
• In-workflow delivery — WhatsApp, web, and mobile (not another portal)
• Manager-multiplying tools — better visibility, coaching, and outcomes

We’re small, opinionated, and product-led — and we care deeply about building systems that actually work in the real world.

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Why work at Beeline

• Work on hard, meaningful problems at the intersection of AI, learning, and performance
• Help design systems that are measurable, explainable, and human-centred
• Real ownership — not just tickets, but outcomes
• Ship to production, see real users, and close real feedback loops
• Help shape a platform that’s early enough to matter, but real enough to be used daily

We value clarity over cleverness, evidence over vibes, and shipping over perfection.

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Perks

• Remote-friendly (South Africa–based team)
• Flexible working hours
• Equity / long-term upside for senior hires
• Flexible leave
• High-trust, low-process, strong ownership culture

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Tech Stack

Application & Data

• Django
• Python
• PostgreSQL
• Next.js
• React
• React Native

DevOps

• Docker
• GitLab CI
• Cloud-hosted infrastructure

Product & Collaboration

• Slack
• Google Workspace