Our mission: Making things easy
In all our endeavours, services, products and strategic execution we will strive to deliver a combination of the following; speed, agility, simplicity, relevance and responsiveness.
We are geeks but we believe that technology ultimately serves its purpose when it disappears and becomes invisibly functional and less physically experiential.
Also, when a technology that we need doesn't exist we create it.
Our most important asset will always be our team and we only hire the best. We value insane passion, perpetual positivity, intermingled with integrity over any level of claimed competency.
We strive to build architectures of participation on the basis of third party augmentation. Co-creativity is a core principle; there will always be smarter people, and more of them, on the outside of our business and therefore we will seek to harness this collective human intelligence.
Everything we make will be the first of its kind and unique. We will not copy, imitate or just improve. True invention and organic invention exists when our people are having purpose driven fun.