What we do
TX was established to help brand owners more accurately understand how people interact with their brands. We do this with a proprietary combination of Social Science, Neuroscience and Smart Technology:
- Social Science: through 16 Drivers of Interaction we measure people’s Emotional AND Rational interactions with your brand.
- Neuroscience: we combine this with System 1 and System 2 measurement to understand both their Feelings AND Thoughts.
- Smart Technology: we use the latest technology to deliver highly visual, intuitive and easily accessible guidance with speed and efficiency.
Why Work For Us
Our Engineering Processes
Our Hiring Process